Overview

• Add a brief description of the purpose of understanding customer needs and preferences.

Survey and Questionnaire Results

• Summarize the findings from surveys and questionnaires.

Interview Insights

• Highlight key insights from customer interviews.

Focus Group Findings

• Detail the main takeaways from focus group discussions.

Customer Feedback Analysis

• Analyze feedback received from various channels (e.g., reviews, social media, customer support).

Common Pain Points

• Identify the most frequent issues and challenges faced by customers.

Customer Journey Mapping

• Create a map outlining the steps customers take from awareness to purchase and beyond.