Overview

• Explain that this section will help identify and understand the specific group of consumers most likely to buy your product or service.

Demographics

Age range

• Describe the age range of your target market.

Gender

• Specify if your product is targeted towards a specific gender.

Income level

• Outline the income range of your target customers.

Education level

• Define the education level of your target market.

Psychographics

Interests

• List common interests of your target audience.

Values

• Describe the values that are important to your target market.

Lifestyles

• Outline the lifestyle traits of your ideal customers.